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Every year, many estheticians who are new to business will go into Black Friday weekend with the same plan: “I’ll throw a good promotion together and post it on Instagram.” By Sunday night, they’re stressed, underbooked, and wondering why their “deal” didn’t work. This post breaks down 4 costly Black Friday mistakes that estheticians make […]
Here’s your permission slip to stop wasting money on tools you don’t need yet. Being a first-year esthetician is exciting, but also overwhelming. You’re figuring out how to run a business, attract clients, and make enough money to pay your bills (and hopefully treat yourself to a matcha or two). Estheticians facing their new business […]
If your beauty business only lives on Instagram, you’re basically invisible to Google. And that’s a problem. If you’ve been treating Instagram like it’s your whole business, you’re not alone. A lot of estheticians start there because it feels easy, then you post a before-and-after, share a cute reel, and think: “That should bring people […]
