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Here’s your permission slip to stop wasting money on tools you don’t need yet. Being a first-year esthetician is exciting, but also overwhelming. You’re figuring out how to run a business, attract clients, and make enough money to pay your bills (and hopefully treat yourself to a matcha or two). Estheticians facing their new business […]
If your beauty business only lives on Instagram, you’re basically invisible to Google. And that’s a problem. If you’ve been treating Instagram like it’s your whole business, you’re not alone. A lot of estheticians start there because it feels easy, then you post a before-and-after, share a cute reel, and think: “That should bring people […]
Being a solo esthetician means you wear every hat. You are the provider, the receptionist, the content creator, and the bookkeeper. With so much on your plate, it is easy to fall into the trap of posting when you can and hoping new clients appear. Here is the truth. Random effort does not build a […]
